This is the story of an elusive legend. Beautiful, graceful, and powerful. Though it seems no statue could capture her essence, her story endured for millenia, written in ancient and sacred texts. One could say she conquered even time itself. Makeda, the Queen of Sheba, reigned over the Axumite Kingdom and Southern Arabia around 1000 B.C.

The peoples of Ethiopia, Eritrea and Yemen claim her as their own, for what little we know of her, we can be sure of one thing - that she spoke a semetic language with its own written scripts. Perhaps, a language like Ge’ez, one of the semetic languages of Northern Ethiopia.

Indeed, that is why Ge’ez is the signature of Queen Sheba Watches. A fitting tribute, that we tell time in the language of a queen whose face we’ve never seen, but whose bold spirit, grace and beauty defied 3000 years.